Case Study One

Gayle Forster Interior Planning and Design is the leading, full-service design firm in northern Sonoma County.
She contacted Oxford to create a new branding campaign to better showcase her extensive services and exceptional design skills.

A Graphic Standards Guide was initially developed to establish the elements of the new identity. This included typography, color palette, layout grid, photography style, logo usage, stationery design, yard signage and display advertising.

Additionally, in-office and architectural photography was shot by Bill Oxford, followed by the creation of a new website.

The campaign has been very well received and the new positioning and graphic identity accurately represents the services and expertise of Gayle’s design firm.